I am an innovative executive with over 20 years of strategic business experience. Demonstrated strengths include developing creative ways to position and deliver messaging to an audience through engaging experiences. I possess a leadership style where autonomy and creativity are fostered, while providing vision for rethinking possibilities and motivating teams to generate prolific results. Some of my accomplishments include redefining the user experience for content delivery and live sporting event broadcast through interactivity and immersion. This ability to execute a new vision has resulted in groundbreaking innovation awards for events such as Wimbledon, IndyCar, FIM Motocross, NYC Marathon, and several Olympic sports. My ability to operate in a blue-sky environment to create opportunity is what sets me apart as an innovative and creative visionary in marketing and audience engagement.

SKILLS & EXPERIENCE

• Leadership: company, team, and cross-functional

• Strategic Communications: content creation, storytelling, campaign development, keynote strategy.

• Public Relations: social media, spokesperson, press release development & distribution

• Creative Design: articulate concepts into purposeful visual creative solutions.

• Business Development: strategic partnerships, contract negotiation

• Partnership Management: problem solving, strategy, relationship building

• Product Development: go-to-market planning, strategic positioning

• Media: content strategy, programming, website, video production

• Marketing: advertising, television, radio, print, outdoor, branded entertainment, channel marketing

WORK EXPERIENCE

CREATIVE BLUE - San Jose, CA                                                                                  1/15 to Current
CEO: Principle of a professional services agency specializing in working collaboratively with clients, creating innovative solutions to achieve results. These solutions are designed to engage audiences on multiple platforms through compelling story development combined with creative, yet purposeful visual design.

RIDEGEAR.COM – Santa Cruz, CA                                                                               5/05 to 7/06
Director of Marketing & Sales: Managed overall strategic direction of $15Mil online e-commerce company.

SPEEDRING INDOOR KART RACING, INC. - Santa Clara, CA                                   1/04 to 2/05
Vice President of Sales & Marketing: Responsibilities included all strategic direction for revenue, brand, and business operations

CITYATHLETES.COM - San Francisco, CA                                                                  1/02 to 6/02
Chief Marketing Officer: Created a new market opportunity for connecting athletes through social media, and developed a multi-channel business model.

CLEAR CHANNEL COMMUNICATIONS - San Jose, CA                                               8/00 to 6/01
Executive Director of Sales & Marketing: Represent 11 different radio stations in the Bay Area to develop online content strategy and deliver advertising sales revenue for $40Mil/annual business group.

TICKETMASTER / CITYSEARCH.COM - Santa Clara, CA                                            11/99 to 7/00
Marketing Manager: Responsible for aggressive growth of Citysearch.com brand in the Silicon Valley as well as driving sales, customer acquisition, and editorial/content departments.

BIG C BICYCLES (BigCBicycles.com) - San Jose, CA                                                1994 to 1998
Owner / President: Entrepreneurial experience managing all aspects of a start-up multi-store retail and e-commerce website business including: operations, marketing strategies, and managing 30+ employees.

PROFESSIONAL ROAD CYCLIST                                                                                 1986 to 1993
Competed for 8 years at National and International levels including events such as: CoreStates US Professional Championships, New Jersey Bank Classic, and many others. Negotiated endorsement contracts and organized sponsorship deals. Spoke at press engagements.
 

EDUCATION
Business Management, Las Positas College, Livermore, CA