I am an innovative executive with over 20 years of strategic business experience. Demonstrated strengths include developing creative ways to position and deliver messaging to an audience through engaging experiences. I possess a leadership style where autonomy and creativity are fostered, while providing vision for rethinking possibilities and motivating teams to generate prolific results. Some of my accomplishments include redefining the user experience for content delivery and live sporting event broadcast through interactivity and immersion. This ability to execute a new vision has resulted in groundbreaking innovation awards for events such as Wimbledon, IndyCar, FIM Motocross, NYC Marathon, and several Olympic sports. My ability to operate in a blue-sky environment to create opportunity is what sets me apart as an innovative and creative visionary in marketing and audience engagement.
SKILLS & EXPERIENCE
Leadership: company, team, and cross-functional
Strategic Communications: content creation, storytelling, campaign development, keynote strategy.
Public Relations: social media, spokesperson, press release development & distribution
Creative Design: articulate concepts into purposeful visual creative solutions.
strategic partnerships, contract negotiation
Partnership Management: problem solving, strategy, relationship building
Product Development: go-to-market planning, strategic positioning
Media: content strategy, programming, website, video production
Marketing: advertising, television, radio, print, outdoor, branded entertainment, channel marketing
CREATIVE BLUE - San Jose, CA
1/15 to Current
DUARTE - Sunnyvale, CA
9/10 to 12/14
Principle of a professional services agency specializing in working collaboratively with clients, creating innovative solutions to achieve results. These solutions are designed to engage audiences on multiple platforms through compelling story development combined with creative, yet purposeful visual design.
Responsible for delivering marketing and creative solutions for clients, in addition to providing executive team leadership in a $25Mil+ company.
ADEX MEDIA - Mountain View, CA
11/09 to 3/10
Vice President of Marketing:
Led and managed all online distribution channel teams of online marketing and website portal content with a $10Mil marketing budget.
MEDIAZONE.COM - Redwood City, CA
7/06 to 1/09
Vice President - Sports:
Led all aspects of sports business units for online broadcast and user experience for a $40Mil company, consisting of online Sports channels and events such as IndyCar, Rugby, Tennis/Wimbledon, Motocross, NYC Marathon, FIBA basketball, and Olympic sports in conjunction with NBC.
RIDEGEAR.COM – Santa Cruz, CA
5/05 to 7/06
Director of Marketing & Sales: Managed overall strategic direction of $15Mil online e-commerce company.
SPEEDRING INDOOR KART RACING, INC. - Santa Clara, CA
1/04 to 2/05
Vice President of Sales & Marketing: Responsibilities
included all strategic
direction for revenue, brand, and business operations
CITYATHLETES.COM - San Francisco, CA
1/02 to 6/02
Chief Marketing Officer: Created a new market opportunity for connecting athletes through social media, and developed a multi-channel business model.
CLEAR CHANNEL COMMUNICATIONS - San Jose, CA
8/00 to 6/01
Executive Director of Sales & Marketing: Represent 11 different radio stations in the Bay Area to develop online content strategy and deliver advertising sales revenue for $40Mil/annual business group.
TICKETMASTER / CITYSEARCH.COM - Santa Clara, CA 11/99 to 7/00
Marketing Manager: Responsible for aggressive growth of
Citysearch.com brand in the Silicon Valley as well as driving sales,
customer acquisition, and
BIG C BICYCLES (BigCBicycles.com) - San Jose, CA 1994 to 1998
Owner / President: Entrepreneurial experience managing
all aspects of a start-up multi-store retail and e-commerce website
business including: operations, marketing strategies, and managing
PROFESSIONAL ROAD CYCLIST 1986 to 1993
Competed for 8 years at National and International levels
including events such as: CoreStates US Professional Championships, New
Jersey Bank Classic, and many others. Negotiated endorsement contracts
and organized sponsorship deals. Spoke at press engagements.
Business Management, Las Positas College, Livermore, CA